The Look, the Touch, of Paper!

By Robin Kantor

By now, the word has gotten out: Paper is here to stay.

At a time when email inboxes are overflowing and real mailboxes are not as full as they used to be, research has proven that the retention rate is better from information read from print on paper than from words on a digital screen.

Print on paper captures your interest with a tangible product, inspiring you to be more aware of the printed word.

Visual and tactile, the paper you choose to print on can make the difference. It can either spark your interest to retain for future reference, or it can be a sheet that you toss in the recycling bin. A vast array of paper weights, finishes and colors are easily accessible.

Just take a look at the variety of random business cards you have collected. The assortment of textures, feel, and visually pleasing effects are endless.

But most of all, it’s the sensory factor that takes your message to another level of quality, making it a document to be saved and remembered. Not “delete, delete, delete…”