By Robin Kantor
Promotional products are the most highly regarded form of advertising1. Some random thoughts on the subject…
There are plenty of recent news stories about plastic bags no longer being given out freely when you are shopping. Promo products to the rescue! People have started carrying reusable bags with them, and that is a great place to show off your logo. How many eyes will see it? How many times will it get used? In the US, bags generate more impressions than any other promo item.
People LOVE to use (and re-use) mugs! I have one I have been using for eight years! Do you know anyone who doesn’t need that morning coffee or tea? Enough said.
The best value: pens! In the US, the cost per impression is about one-tenth of a penny. And you know how often people use pens. I bet you have at least one within arm’s reach right now! And if it writes really smoothly, you are going to keep mentally thanking the person who gave that pen to you.
Promo factoids: 85% of people recall the advertiser that gave them a shirt or hat, or (fill in the blank!). When asked what types of advertising consumers like best, people 55 and under prefer promo products. The average American owns and uses 10 promo items right now! A simple reason: people love free useful products!!
Newark Trade is an ASI-certified distributor. We would love to help you find a product giveaway that will keep your company in the memory of others! Give us a call or email.
1Thanks to ASI for all their terrific research!