Having a diverse content strategy allows audiences to view and retain information in the mediums they trust the most. Print can work in unison with other digital platforms to create multi-channel marketing campaigns that achieve optimum results.
In fact, the higher level of trust and tangibility audiences experience with information provided in print helps strengthen other marketing platforms like mobile, social, and email. Utilize each channel’s strength to drive audience engagement and gain customer loyalty. Match each channel by the role they play to their place in the sales funnel with a full court tactical plan.
Target your audience with print and digital cross-pollination, such as:
Track your customer journeys across media crossovers with analytics.