Resolution Conflict or What’s a Pixel?

By John Ruffi

Ok so here’s the thing: yes, pixel is a unit of measure. Problem is, a lot of people tend to use “pixel” interchangeably with “point,” or worse, they disregard the pixel size of a “rasterized” image altogether.

What’s “rasterized,” you ask? Rasterized simply means an image “made out of pixels.” This pretty much always means an image, as opposed to type (words and sentences), or “vector” images. Yes a rasterized image can have type in it, but it won’t be type you can independently alter just by changing font size or adding or deleting a word. In a rasterized file, the type has basically become a picture of the word or words. Vector art is created using mathematics to describe its appearance, which your computer then interprets and displays, as opposed to raster images. As a result, vector art can be displayed or printed at any size without changing its quality or characteristics at all, as opposed to rasterized images. And herein lies the subject of this missive.

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Newark Trade Wins
Three Jersey Awards

By Robin Kantor

In attendance at the Jersey Awards Dinner from Newark Trade are Paul Carracino, Robert Wislocky, Robin Kantor, Patty Jurado and Gary D’Atrio.

Newark Trade Digital Graphics won three of the industry-coveted Jersey Awards for creative excellence of design in advertising on Wednesday, June 6 at The Grove in Cedar Grove. This year was the 50th Anniversary Event for the NJ Advertising Club and, in celebration of the “golden” milestone, was even more spectacular than in past years. The exhibit and awards featured almost 300 winners out of over 500 entries in seven categories, from print thru digital, radio and television.

Newark Trade took home three awards: two First Place and one Certificate of Excellence in Newsletter, Calendar and Book design categories.

Robin Kantor is in her second year as the Executive Vice President of the NJ Ad Club.

So…What’s Up with NTInvites?

Newark Trade is all about staying on top of our clients’ needs. Our latest step in that direction is our new online storefront for social printing items: There, at your convenience, you can look over the latest in invitations, from the comfort of your home (or office). For social occasions, like weddings and other parties, or business meetings and events, we can help you. At you can see many different looks, coloring combinations, lettering styles, paper and pricing, and order them securely and easily with a credit card.

Now Newark Trade is your one stop for business and social printing!