Clickable Paper – Print Working with Digital

by Joe Tallman

Using the Clicker phone app, scan the printed piece.

Clickable Paper is a powerful, interactive solution that combines print with digital by using visual search image recognition software. It is an exciting addition to multi-channel campaigns for attracting attendees to participate in events. Some examples of printed materials that can be made Clickable include manuals, statements, magazines, brochures, welcome kits, and posters. It also includes analytics to improve campaign responses and return on investment. Clickable is a free mobile application that can be downloaded or it can be skinned into an existing mobile application.

The app will then display several options for digital files such as websites, videos, direction maps or PDFs.

Additional services offered with Clickable Paper include gamification and photo sharing tools.

Stamp Rally encourages attendees to tally up Click captures to fill up their card for a chance to win a prize.

Slot Machine allows users to bring up a digitized version of the classic casino game, offering a chance to win prizes.

Frame allows users to take pictures with a custom frame for the event and post the pictures to social channels like Facebook, Twitter, and LinkedIn.

Here is a link to a brief video on Clickable Paper

Where Will My Photos Reside?

By Gary D’Atrio

I’m at a crossroads and need your help.

For 18 years, I have stored, cataloged, and nurtured my digital photographs using Apple’s iPhoto software. The software was seamless, intuitive, and affordable. Everything was working quite fine.

Then Apple threw me a curveball: with the release of the Sierra 10.12 Mac operating system, the iPhoto app was discontinued and the Photos app was introduced. The Photos app, when compared to iPhoto, landed short of my expectations. Although I was able to find workarounds in order to cling onto my iPhoto app for a few more OS upgrades, its demise is inevitable.

So, I sought out alternatives, starting with Adobe’s PhotoShop LightRoom (now simply called LightRoom). I started copying my current iPhoto Library into Lightroom and its subsequent upgrades. Then Adobe threw me a second curveball: Lightroom would become part of Adobe’s monthly subscription plan. I hate subscription plans!

I then discovered a company called ON1, which offers Photo RAW software. The software is similar to Lightroom but includes many editing features and filters like PhotoShop. However, ON1 is a small company and I am concerned that if I move my photo library yet again, ON1 may be short-lived and I will be back on the hunt a few years from now.

Therefore, I need your suggestions to decide where my photos will reside for the next several years. Please comment on our LinkedIn or Facebook page to relate your experiences with storing and tracking your own digital photo library.