The Look, the Touch, of Paper!

By Robin Kantor

By now, the word has gotten out: Paper is here to stay.

At a time when email inboxes are overflowing and real mailboxes are not as full as they used to be, research has proven that the retention rate is better from information read from print on paper than from words on a digital screen.

Print on paper captures your interest with a tangible product, inspiring you to be more aware of the printed word.

Continue reading “The Look, the Touch, of Paper!”

Paper Engineering: Bringing Dimension and Movement to Paper

By Patty Jurado

Paper engineering deals with the marriage of physical and life sciences in conjunction with mathematics as applied to the converting of raw materials into useful paper.

Converting a flat sheet of paper into a useful paper product or package is a challenge that I relish. From comps, point-of-purchase displays, direct mail, trade show items and promotional materials, it offers the opportunity to become an inventor. Rough working prototypes are created with each new construction going through many stages of refinement to improve the range of motion, smoothness and reliability.

I welcome the challenge of engineering something unique out of paper for our clients. Continue reading “Paper Engineering: Bringing Dimension and Movement to Paper”

Six Reasons Why Print Media
is an Important Part of
Your Marketing Efforts

Reposted by Gary D’Atrio

I found this article to be the answer to the statement that print media is dead. The article covers many reasons why print is still vibrant, including tactile and digital interaction. It mentions QR Codes but there is also Clickable Paper and Augmented Reality, which can bring a page to life.

Check out this link:

Seeking Excellence in Typography (Part 1)

By Bob Wislocky

This illustration shows examples of wood type, metal moveable type and a font filmstrip for a Mergenthaler VIP phototypesetter.

Typography has always been one of my greatest passions. The use and display of countless type styles and their impact on every creative undertaking is fascinating. With that in mind, I would like to share the journey of how it all began and how it has led us to where we are today.

Typography is the art of creatively assembling type to make it aesthetically pleasing, proofreading to attain zero errors, critiquing and refining the type layout to ensure the reader will be pleased with the visual presentation and readability.

Continue reading “Seeking Excellence in Typography (Part 1)”

With the Spread of Smart Phones,
Digital Photography Comes into Focus

By Paul Carracino

Not too long ago, a camera was not something carried around in your pocket at any given minute. It was only taken out for birthday parties, holidays, or family vacations.

Remember when after you shot a roll of film, you had to take it down to the local drugstore or camera shop to get it developed and printed?  Fifteen dollars and a week later, you would get an envelope full of prints. If you weren’t a professional, you never really knew what you were going to get. Some might be out of focus, some were over exposed, some under exposed, some just blank. Focus and exposure controls on most point and shoot film cameras was marginal at best.

But that was then, this is now!
Continue reading “With the Spread of Smart Phones,
Digital Photography Comes into Focus”

The Style Guide:
A Production Team’s Greatest Tool

By Lillian Mondaro

Not limited to a logo or a slogan, everything companies distribute to advertise to or inform their consumers has a one-of-a-kind aesthetic known as branding. Branding is what identifies them to their respective target audience, while separating them from competitors. Companies utilize production teams to help maintain that specific brand. When these production teams work on branding projects, they rely on a key document that instructs them on how to proceed. This is called the style guide. Continue reading “The Style Guide:
A Production Team’s Greatest Tool”