The Style Guide:
A Production Team’s Greatest Tool

By Lillian Mondaro

Not limited to a logo or a slogan, everything companies distribute to advertise to or inform their consumers has a one-of-a-kind aesthetic known as branding. Branding is what identifies them to their respective target audience, while separating them from competitors. Companies utilize production teams to help maintain that specific brand. When these production teams work on branding projects, they rely on a key document that instructs them on how to proceed. This is called the style guide. Continue reading “The Style Guide:
A Production Team’s Greatest Tool”

You CAN Go Home Again

By Joe Tallman

In 2010, I left Newark Trade Digital Graphics to pursue a career change. Now, 7 years later, I have returned. After my second day back, a close friend asked me, “Does it feel like you went back home?” I replied, “I have not thought about that, but it seems ok.” On my third day back, a longtime co-worker at lunch said to me, “This must seem very strange,” and I replied, “No, actually it seems ok.”

Continue reading “You CAN Go Home Again”

Case Study #1:
The Advocate Newsletter

By Patty Jurado and Robin Kantor

Nicole Plath of NJ Land Title Association at the 2016 NJ Ad Club Jersey Awards ceremony.

Client problem: The client wanted to connect with her audience, build advertising sponsorships and grow circulation. Previous editions were uninspiring and difficult to read. The client was looking for a new and innovative layout; an overhaul of their newsletter. Continue reading “Case Study #1:
The Advocate Newsletter”

The Influence of Virtual Reality

Virtual reality is here to stay

The three-dimensional interactivity simulation is continually evolving and increasingly becoming part of our lives.

The popularity of VR applications for mobile devices has really taken off over the past couple years. The price point for VR is becoming more and more accessible. VR hardware sales have skyrocketed in a short amount of time. Many major companies have increased spending on VR research for future hardware and software endeavors. Continue reading “The Influence of Virtual Reality”